Pre-Production / 企画・構成

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It is necessary to clearly define the objective — who you are targeting, what you want to convey, and how you want to convey it. If the story structure, length, and tone are not decided at the beginning, the entire downstream process can fall apart. Balancing the client’s requests with content that truly resonates with the audience is difficult. If you fail at this stage, even if the filming goes well, the result will be a “video that doesn’t communicate.” No matter how much you try to fix it in editing, it may become impossible to correct.